Research Paper

The current issue and in effect(p) text archive of this diary is available at www.emeraldinsight.com/1462-6004.htm JSBED 17,4 Enhancing entrepreneurial trade education: the aid perspective James W. Peltier and Carol Scovotti University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA Abstract purpose This paper aims to report the ?ndings of a whacking-scale multinational analyze of students in a selling organization that investigates the motive to splay entrepreneurship education in the market curriculum. Key questions include what is the entrepreneurial mindset of students interested in merchandise, what do they think they need to know, should they some day locate to pursue entrepreneurial opportunities, and how satis?ed are they with their current characterisation to entrepreneurial marketing experiences? blueprint/methodology/approach Via e-mail, a major international collegiate marketing association headquartered in the USA sent the online questi onnaire to a random sample of 4,300 students. meat areas included entrepreneurial mindset, desire entrepreneurial marketing encyclopedism and experiential activities, and demographics. A conglomeration of 605 students participated in the field of honor.

Findings The ?ndings show that in that respect is a large segment of marketing students who desire to be an entrepreneur and live strongly about entrepreneurial education. painting to entrepreneurial marketing tools, experiential learning activities, and networking opportunities were deemed to be specially important. Research limitations/implications The study focused on students i n marketing organizations. Additional inqui! ry is needed at the course level. practical implications The ?ndings suggest that entrepreneurial marketing education is needed in the business curriculum. fosterage in entrepreneurial marketing bequeath better build up students interested in being an entrepreneur or slim business owner. Originality/value Entrepreneurial marketing has received short(p) attention in the...If you want to induce a full essay, order it on our website: BestEssayCheap.com

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