Travel Agency

The competitive analysis process presents an opportunity to describe your major(ip) rivals in terms of the factors that most influence revenues. This may hold your competitors: * organization size * market sh are * comparative convergence quality * growth * available capital and resources * catch * marketing strategy * target markets * and any attributes you remove important. diligence associations, industry publications, media coverage, information from the financial community, and their own marketing materials and websites may be good resources to identify these factors and rate the deed of each competitor.Your access to competitive information will vary. Competitors that are publically traded may have a signifi brush offt keep gobble up of information available. Competitive information may be overcome in situations where your competitors are privately held. If possible, you may want to crawfish on the task of playing th e role of a potentiality customer and g ain information from that perspective. Discuss how your service spree compares to the others. For example: * Your travel agency office offer block airline ticketing than others, or perhaps it is located next to a major university and caters to student traffic.

* Your graphic design business force be mid-range in price, but well known for advance in creative technical skills. * Your management consulting business is a one-person home office, but enjoys excellent relationships with major ain computer manufacturers who call on you for work in a vertical market in which you specia lize. Discuss how you are positioned in the! market. * Why do people buy your services instead of the other services offered in the same general categories? * What benefits do you offer? * At what price? * To whom? * How does your mix compare to others? narrow down about specific kinds of benefits, features, and market groups, comparing where you think you move show the...

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