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64801.pdfMBA 648 BRAND MANAGEMENT FALL 2009 Meeting: atomic good turn 90 6:30 9:20 206 Bryan construct Education is not preparation for biographytime; education is life itself. (Origin unkn let) Instructor: Office: Telephone: email: Office Hours: need Materials: Dr. Merlyn Griffiths Bryan 350 334-3094 (no voicemail available) Magriff3@uncg.edu (the most efficient means of contact) Tuesday & Thursday 3:30-5:00 and by appointment The intelligent man learns from his own experience; the irreverent man learns from the experience of others. (Origin unknown) 1. 2. 3. 4. Strategic filth Management, 3nd edition, Kevin bridle-path Keller, Prentice-Hall. Best suffice Cases in marqueing, 3rd edition, Kevin Lane Keller, Prentice-Hall. Additional readings and lecture notes ar distributed through Blackboard. Brand workweek www. stigmatiseweek.com (recommended) Catalog frame commentary: Prerequisite: MBA 606 The evolving nature of stigmatise over time and the int eraction of managerial actions to produce consumer under radix and response to commemorates in both domestic and global markets. Course Objectives A brand name, and its associated brand equity, is one of the most rich assets any upstanding has.

However, management education has not nonrecreational sufficient worry to managing brands, as the statement below suggests: The MBA should stand for „Murderer of Brand Assets.? (Larry Light, Marketing Consultant & Chairman of the partnership for Brand Equity) To allot this oversight, and to allow students to apply concepts learned in MBA 606, Marketing Management, this rail line addresses most-valuable branding decisions faced by or! ganizations. The course objectives argon: 1) to increase student understanding of the important issues in planning, implementing and evaluating brand strategies; 2) to provide relevant theories, models and tools for the making of brand decisions; and 3) to provide a forum for students to apply these principles. Class coiffure The course consists of lectures (slides argon made available on BB...If you penury to get a full essay, order it on our website: BestEssayCheap.com

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