Strategic Initiative Paper: Barnes and Noble

Since first acquiring a controlling affaire in Barnes& axerophthol; alarming.com in September 2003, the company has had a overcompensate disport in improving the online offerings to the Barnes & antiophthalmic factor; dire customers (Barnes & group A; grand, 2009). In the time since the acquisition, Barnes & deoxyadenosine monophosphate; noble has redesigned, rebuilt, and re-launched both the website and the entropy Technology Department that supports it. The go ond focus and increased interest in the online initiatives may come as a need when considering Barnes & ampere; Noble is already widely regarded as the state of matter?s top bookseller ? a bookseller who attains this mark with an inviting storefront sooner an than bargain basement prices. To power the Barnes & Noble online initiatives hold alone be a well-known and respected stigma name. The equilibrise the strength of the Barnes & Noble name, the company has lessen their prices, created a more subst ance abuser-friendly website, and increased the discounts for their frequent shoppers enrolled in the constituent Program (Barnes & Noble, 2009). To build upon this momentum and continue piteous these strategic initiatives in the desired direction Barnes & Noble is planning to add additional content to the website to purify the user?s experience.

Some examples of this additional content embroil multimedia system information on books and authors, podcasts, original flick programming, and other various(a) features aimed at keeping the deal-seeking well-informed online shopper on the Barnes & Noble sit e and converting their visit into a sale (Ba! rnes & Noble, 2009). The Barnes and Noble storefront is already immensely successful; however, keep increases in buyer?s preferences toward the virtual experience kind of than the corporeal life retail version, could ultimately lead to the dying of this fundamental principle of the bookselling industry. The choice to continually improve the online ingredient of the Barnes & Noble brand by broadening and enhancing the offerings of the website pass on lend itself... If you necessity to get a full essay, outrank it on our website: BestEssayCheap.com

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