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QUESTION 1 a) Describe the commode gentleman two-timer (awareness, position, target, relationships) and commit its key advant senesces relative to its competitors. marking Awareness: When it comes to the harmonise of consumers who cognise of the spot, a Market research showed that stilt macrocosm was as recognizable brand among working-class males in the eastward important Region as Chevrolet or John Deere cosmos brand awareness one of its cornerstones of brands victor with wage-earning consumers. More everywhere, a recent study in west Virginia showed tidy sum populace core drinkers ( sullen-collar, center(a) to lower income men over age 45) treadd this brand as the best known regional beer, with an unaided response rate (top of mind) of 67% from the states adult population. crapper Man even rated high in call of awareness with the younger, light-beer beverage segment of the foodstuff. When it comes to brand awareness, Mountain brand is doing well which heart and soul that they are doing a even use of advertising in terms of impact among its target. moorage: Mountain Man Brand is positioned as a role beer produced in an independent, family owned brewery large-minded it unquestionableity.

When it comes to intrinsic values, Mountain Man is known by its distinctively bitter flavor and slightly higher than average alcoholic drink content that uniquely contributes to the caller-ups brand equity. When it comes to price, Mountain Man Lager was priced also to premium domestic brands such as Miller and Budweiser and infra specially brands such as Sam Adams. In g eneral, Mountain Man Brand is positioned as ! a traditional/ authentic all American brand at an accessible price. organize: The Mountain Man primary(prenominal) target is a blue collar, middle-to-lower income man over age 45, representing these ones the 65% of beer drinkers in terms of age and the 72% in terms of income. The target market is primarly placed in Illinois, Indiana, Michigan, Ohio, and West Virginia. Moreover, the blue-collar males purchase the 60% of the beer they drink...If you want to get a full essay, order it on our website: BestEssayCheap.com

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