A Direct Marketing Campaign for a Consumer Product Essay

A Direct Marketing Campaign for a Consumer Product - Essay ExampleThe marketing plan impart target audiences from the ages of twelve years old to twenty-one years old. Only the students from high schools, colleges and university of this age group will be chosen in the foremost marketing phase within the Los Angeles Area. The private high schools are Loyola blue School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The public high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle reel High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, Agape ChristianThe Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much-needed vitamins and minerals and its natural product with no prese rvatives, additives, and food coloring thereby eliminating the possibility of having harmful array effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will be given to the prospective youngster.They will then fill up a survey questionnaire to acquire their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits victorious the Lipton Green Tea to make them familiar with the products. The LGT will aim the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big portion of the beverage consuming market.