Microprocessor Industry Essay Example | Topics and Well Written Essays - 2000 words

Microprocessor Industry - Essay Example It is evidently clear from the discussion that Intel has a competitive advantage creating its brand image; a point that effects from numerous competitive advantages indulging technological, distribution marketing as well as the ownership of Intel manufactures PCs. However, to improve on their value Intel is trying to keep their clients as their priority and promote dynamics on a regular basis to meet the demand of the employers. Product penetration and market penetration is very instrumental as they center on the existing markets. Moreover, relevant diversification for Intel will be a huge triumph especially as they have centered on broadband and portion. In conclusion, Intel has been very instrumental in the microprocessor industry and might have had some lapses last year that it is never too late to correct. The researcher thinks the company should put the customer’s interests at heart to make more sales and avoid what had happened last year when the world was going tablets. This report will analyze the business strategy of Intel Company looking into details at its resources and capabilities. It will also look into the Critical appraisal where the author compares the Intel’s business strategy to the success factors in this industry. The semi-conductor industry lives and perishes- by a simple creed: smaller, cheaper and faster. The advantage of being tiny is simple: finer lines insinuate more transistors can be fixed onto the same chip. The more the number of transistors on the chip the more efficient it is. Thanks in the large chunk to the competition and to new technologies that reduce the cost of production per chip, in just months; the price of a new chip can fall to 50%. As a result, there is a constant pressure exerted on the chipmakers, to improve their chips and come up with something better and more pocket-friendly than what redefined state-of-the-art a few months ago.